Most people don’t go out shopping just to shop. They typically have a product in mind with the intent to buy. So when faced with an empty store with no…
Just as the “like” button features into Facebook’s algorithm, reactions are also vital to social media campaigns. Facebook measures all reactions equally when evaluating posts. What this means for marketers…
Did you know there are 4 parts, or pieces, that every successful digital marketing campaign must have? If you’re missing or deficient in any of these 4 areas, then your…
It is undeniable that social media is a must-have marketing strategy across all businesses and industries. This is not surprising as 73% of marketers believe that their efforts through social…
Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper research, advertising…
Although quizzes may look silly, they’re actually an amazing marketing tool. A quiz is much more engaging compared to most content types, and it can generate leads faster. Just think…
Search intent, also known as audience or user intent, is defined as the purpose of a user’s search. With Google Hummingbird, Google RankBrain, and BERT algorithm adjustments, the search engine…
The year 2020 was when the world truly 'discovered' YouTube. People had 'time on their hands,' which led to a sharp upswing of new YouTube creators. From a spike in…
That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage…
As one of the most important B2B social media platforms, LinkedIn can help you attract more eyes on your business. At the moment, it is one of the most popular…
