How to set up Performance Max campaigns the right way
Maximize your performance with Google Ads Performance Max. Here's everything you need to know to set up PMax for success. My team has been testing Google Ads Performance Max campaigns…
What Are The Creative Requirements For Responsive Display Ads?
If you think display ads are only for remarketing, think again. Navah Hopkins gives her top RDA tips in this month's Ask The PPC. Display ads are no longer the remarketing afterthought…
How to Use Value-Based Bidding for Success With Google Ads
Google’s automated smart bidding options have come a long way over the years. In fact, our best practice used to be to avoid them in favour of more manual CPC…